It’s curious how just an internet address can impact your business in a severe way. Choosing a domain name, seemingly a simple task, can yield greater complications for the growth of your business. A wrong domain can do a lot of damage to your brand and especially to your ranking on the search engines. Considering the importance of being well ranked, we have prepared a list with some tips and tricks on how to select the best domain name to create ecommerce sites!
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1. Use sites with .com in the end
We can not tell you enough how important your domain ends in one of these two subtitle examples. Although there are endless extensions to sites, .com or .com.br are the most reliable, in addition to the easiest to remember. We doubt that you can remember a website or blog that is called www.mylife.xyz, for example. That is: in relation to the domain of your ecommerce, do not try to be innovative and stick to what is already established. In addition, using .com helps in indexing in search engines when someone does the same research in US.
2. Remember the keywords
Ideally, your domain name should be related to the main keyword of your ecommerce. This will help your online store improve its rankings on Google. Of course your competitors, especially if you are starting your business now, will already have a certain advantage by having captured an important keyword before. In this case, the ideal is to be creative while focused, using combinations of words so that it is also well positioned.
It is worth paying attention also to not be overly creative, creating combinations that end up not serving the keyword at all. Or simply become impossible to memorize, for example. One tip we can give you is to combine the product you want to sell on the web and add words like “shopping”, “store” or “bazaar”, being at your discretion to select which of these best match your business.
3. Use a tool to generate domain names
Taking advantage of the two tips mentioned above, we recommend using a tool that can be of great help in creating the domain name in your ecommerce. The Keyword Generator is a keyword generator, which makes it possible to use it to receive ideas of combinations to apply in your ecommerce. Put your comma-separated list of words and the software will return a series of suggestions to use in your strategy. Although it is in English, translating the results can have the same effect most of the time.
4. Do not just focus on your brand
While being the original name of your business, do not just use your brand name for the domain, especially in the area of ecommerce. Ideally, in this case, try a mixed route, using both the brand and keywords in your composition. Adopt only the first aid in identification, but it hinders the ranking in search engines for the type of market in which it operates. To make your job easier, list about 10 keywords that you can use to identify your business and match your brand, if you stick to what sounds best.
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5. Be brief
Believe it, www.yourbestautoshoprepairinnewyorkcity.com is not a good address, even if you are following previous advice from our list. The big problem here is the excessive size of the URL, which causes easy forgetting by visitors and customers. Another problem associated with very long URLs is the greater possibility of a typing error when someone wants to get to your site. Ideally, your domain name should not be longer than 15 or 20 characters.
6. Let the name be easy not only to write, but to speak
It may seem nonsensical since most people just type the address or search your site on Google. However, having a domain whose name is easy to speak has two positive effects: the first one refers to memory, since an easy-to-speak name is remembered more easily. The second is the recommendation. Those who have names that are not very much in the pattern know the difficulty of getting others to correctly spell it. The same applies here. If someone can not easily speak or spell the address of your site, they probably will not, or will use vague terms to describe it.
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7. Do not use hyphens or numbers
Sites with hyphens in the name are commonly taxed as spam sites and avoided by users and search engines. Already numbers make it difficult to memorize your site and hamper ranking.
10 checks to make before confirming the URL of your online store
1. It is easy to memorize 2. Is brief ** 3 *. It’s easy to type * 4 *. It’s easy to talk * 5 *. It’s easy to read * 6 *. It’s unique * 7 *. Is clear about communicating what your business is about * 8 *. Uses the extension .com and .com.br * 9 *. You do not have numbers or hyphens * 10 **. That is not similar to other businesses in your area of activity
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Once created, optimize your ecommerce online service with JivoChat
Many steps must be completed in creating your ecommerce and many of them are essential to the success of your business. When you reach the time to invest in online service, be sure to check out Jivochat’s features and plans. Did you check and still be in doubt? So be sure to take advantage of the free 14 day trial of our tool!